Product Listing

At Jet we are very concerned with the Jet Member Experience. In order to maintain a clean and functional site that follows the Jet brand strategy, Jet has specific product listing requirements. In this section, you will find everything you need to know about uploading products onto

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Unified Product Catalog

Product Listing

Product Listing Exclusions

Multi-Pack Quantity

Fashion Requirements (Update 1.1.19)

Unified Product Catalog

Jet will maintain a unified catalog designed to declutter Members’ shopping experience. Jet will leverage Retail Partners product information to build this catalog, so when Retail Partners provide a manufacturer Unique ID for your SKU, that allows Jet map your SKU to Jet’s catalog item.

If a non-manufacturer IDs (e.g. ASIN) is used, make sure to also include a manufacturer ID (e.g. UPCs):

Note: Jet accepts the following Unique Identifiers: UPC, ASIN, GTIN, EAN, ISBN10, ISBN13

To learn more about the categorization process that goes into creating Jet's Unified Catalog and how to upload products via ChannelAdvisor to ensure that Jet will automatically assign categories to those products, visit the ChannelAdvisor Strategy and Support Center here


Product Listing

Jet Retail Partners that want to list their items on the Jet Marketplace are required to upload a list of products and required product data for those items. Jet requires that Retail Partners provide information for each item listed on and encourage our Retail Partners to provide as many data fields as possible to ensure a positive consumer experience.

Jet requires all of the following fields in order to create a product offer on Jet. It is strongly recommended that Retail Partners upload all of the following fields in order to ensure products are listed quickly and to improve the quality of listed products. For more information on product listing data, please check out the Product Listing Do's and Don't's Document.

Required product data fields:

  • Merchant SKU: The identifier used by the Retail Partner to identify the product in their catalog.

  • Unique IDs: At least one, but preferably multiple unique identifiers for a product that is not merchant specific. Standard product code (ISBN, UPC, EAN, etc.) and/or brand and manufacturer part number may serve as this identifier

  • Product Title: The short description of the product (≤ 500 characters)

  • Multi-Pack Quantity: The number of items based on Standard Product Code (Unique ID) that makes up your merchant SKU. Accuracy of this field is essential in order to ensure listing integrity, be sure to review the field explanation on the Jet Developer Portal

  • Item Price: The overall price of the item. Note: this is different from the “Retailer Price” (see the Pricing section for additional details)

  • Inventory: The quantity of inventory for the given item in a given fulfillment node

  • Jet Browse Node ID: The unique ID that defines where the product will be found in the browse structure. Retailers will use the Taxonomy API to request a list of Node IDs. Then, they can look up the Node IDs for information about the nodes and choose from the valid list of jet_browse_node_id values. This value will be an integer. Each SKU can be mapped to only one jet_browse_node_id.

  • Product Description: The long description of the product (≤ 2000 characters) including bullets, maximum 500 characters each, maximum 5 elements of 'bullets' array

  • Product Image: In addition to a main image, an alternative image and/or swatch image may be provided. Accepted formats are .jpeg, and .jpg. Images should be 1500 x 1500 pixels or larger

  • Package Dimensions: Length, width and height, in inches, of the product when in its shippable (i.e. packaged or boxed) configuration

  • Shipping Weight: Weight, in pounds, of the product when in its shippable (i.e. packaged or boxed) configuration.


In order to further diversify and improve the Jet product listings, Jet provides the ability to use parent & child associations to create relationships between unique SKUs. This will assist better search results for Jet members when they are shopping for products you offer.
  • Parent SKU: First product displayed on the product page.

  • Child SKU: Any SKU related to the parent SKU either by variation or accessory. Those two kinds of relationships include:

    • Variation: the SKUs vary on the product detail page by at least one attribute. For variation relationships, it does not matter which SKU is designated the parent. *If the SKUs relate by variation, the parent SKU is any of the products in the varying group.

    • Accessory: all of the children SKUs are supplemental to the parent SKU. For example, if a laptop case is only associated with a particular laptop, the parent ID must be the main item. *If the SKUs relate by accessory, the parent SKU is the main product of interest.

For more information on how to use Variation on Jet via ChannelAdvisor, please reference ChannelAdvisors Support Guide here

Jet Fashion Requirements:

Jet Fashion SKUs have a more detailed set of requirements. Please see the presentation attached at the end of this article to review the requirements that will be enforced starting January 1, 2019.


Prohibited Items

There are some very unique intricacies that Retail Partners must keep in mind when listing a product on Jet. These specifics have been put in place to maintain the quality of the member experience and to ensure that the members are receiving the exact product that is being displayed on the site. These specificities include the following:

  • At this time, Jet will not be selling customized products. In order to maintain this standard, each product must be uploaded with an official Unique Identifier for a product that is not merchant specific: (ASIN, brand and manufacturer part number, or standard product code which includes ISBN, UPC, EAN, etc.)

  • Jet will not be selling items through auction.

  • Jet does not accept listings for refurbished, used or consignment items.

Sending Data

Frequency of inventory and data updates will vary by retailer. Our largest Retail Partners will provide updates multiple times per day. Jet will expect inventory updates at least every 24 hours for most Retail Partners, as specified in the Retail Partner Agreement.

Delayed inventory updates will negatively affect a Retail Partner's fulfillment performance metrics if they do not have the inventory to fulfill (and deliver on time) the orders that have been assigned to them.
There is no limit to the frequency of updates or limit to the number of products retail partners can upload. In order to launch with a curated catalog that will ensure a balance between broad selection and the best service proposition, Jet will filter SKUs to account for 99% of Jet Member's search intention.
Note: Jet does not currently support any manual file upload for inventory management. However, Jet does have a file upload API and supports JSON file uploads via this API.

When uploading inventory updates, check out the /merchant-skus/{id} - PUT in the Product API Schema definition for information into the technical language and specific values used to list data and inventory for all product fields.

Check out the Product API Schema on the Jet Developer Portal for more information on the Product API.

Multipack Quantity

Multi-pack Quantity (MPQ) is the number of items based on the Product Code (unique ID) that makes up your merchant SKU. When Retail Partners upload products to Jet, we want to make sure the MPQ value reflects the actual number of counts of the same Unique ID that their Merchant SKU contains.

If the MPQ is incorrect, customers could receive either more of a certain item than they expected or less of an item than they expected. Getting the MPQ right ensures that the customer always receives exactly the amount of items that they ordered.

For example:

  • If you upload the barcode for a 12 pack of soda, then the multi-pack quantity is 1.

  • If you upload the barcode for a single can of soda and sell the product as a 12 pack then the multi-pack quantity is 12.

  • Multi-­Pack Quantity Example:


Jet_Fashion_Requirements_Partners_Jan2019.pdf Jet_Fashion_Requirements_Partners_Jan2019.pdf

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